Audience
The target audience for your home are prospective buyers actively searching for homes within your home’s price range, area, lifestyle, or any combination of these variables. We’ll use information such as photos, potentially video, and details about your home as the main benefit or value to attract the audience. This information will help them determine if your home meets their criteria and give them the opportunity to express their interest.
Positioning
The message’s positioning is the main theme in the marketing for your home. It represents the distinct value your home offers in comparison to its competition on the market. Buyers are evaluating your home against the others, which is why we want your home to stand out from the competing houses.
Developing the positioning requires three steps: Assessing the home’s condition and highlight features compared to other similar home for sale, connecting those features to the current trends in buyer preferences, crafting the narrative to connect to the distinctive value your home offers.
Example: Rare sub-$300K remodeled Ranch Oaks home in top school district.
Calls to Action
Calls to Action are created for different levels of buyer interest to connect with the viewer based on where they are in their home buying journey. The following calls-to-action may be used throughout the marketing mix for your home’s campaign:
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Schedule a TourViewers can schedule a specific day and time to tour your home. This indicates a serious buyer. A variation of this call-to-action is “See This Home.”
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Ask a QuestionViewers can fill out a form, message, text, or call my phone number to find out more details about your home. This indicates a high-interest buyer. Typically, the next step for this viewer is to schedule a tour to see the home.
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Learn MoreViewers can fill out a form, message, text, or call my phone number to find out more details about your home. This indicates a high-interest buyer. Typically, the next step for this viewer is to schedule a tour to see the home.
Metrics
We utilize performance-based marketing practices to monitor and improve results as our campaigns are implemented. The following measurements (metrics) may be tracked during this campaign:
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Number of Listing Ads Views
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Number of Landing Page Views
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Number of Listing Inquiries
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Number of Showings
Marketing
Our full-service marketing may include the following creative to use in our marketing campaign for your home:
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Professional Photography
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Full Property Tour Video
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Highlight-Feature Social Posts
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Marketing Narratives Written for Landing Pages, MLS & Syndication
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Featured Property Landing Page
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Facebook Creative (Copy, Design & Video)
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Instagram Creative (Copy, Design & Video)
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YouTube Creative (Copy & Video)
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Mobile-friendly Creative
Distribution
Your home may be marketed on the following platforms:
Schedule
Depending on the circumstances and available creative, the following table reflects A SAMPLE Promotional Schedule that may be used to find a buyer for your home.
Ongoing
YouTube Ad Campaign to Active Real Estate Searchers
Facebook Ad Campaign to Real Estate Interested
Instagram Ad Campaign to Real Estate Interested
Google Display Ads to Active Real Estate Searchers
New Listing Email Announcement to Email List
Listing Posted in Multiple Listing Service (MLS)
Listing Syndicated to Popular Home Search Sites
Once at Start
Sign Posted in Front Yard
Property Landing Page Published to Website
Property Tour Video Added to YouTube Channel
Postcard Mail Drop
Agent Door Knocking with Printed Flyer
Weekly
Photos & Videos Posted to Facebook Business Page
Photos & Videos Posted to Instagram Business Account
Metrics Evaluation & Campaign Adjustments
Monthly
Open House Campaign & Event
Agent Feedback Report from Buyer Tours
Postcard Mail Drop
Agent Door Knocking with Printed Flyer
Want to List Your House Now?
Kathy Wellmerling
Kathy Wellmerling: Your Trusted Realtor in Orange County, CA
Navigating the complexities of downsizing or selling a home can be overwhelming, especially during significant life events. That's where I step in. With over 15 years of real estate experience in Orange County, CA, I specialize in helping baby boomers, seniors, and families transition with ease. My passion is to make this major life event not just manageable, but also enjoyable.
Expertise in Downsizing and Decluttering:
Downsizing isn’t just about moving into a smaller space; it's about reorganizing your life and cherishing the memories while making room for new ones. Whether you're transitioning due to retirement, following your grandkids, or simply relocating from a castle to a cottage, I have a wealth of experience to guide you through the process. From decluttering to moving and organizing, I’m here to ensure your journey is smooth and stress-free.
A Digital Marketing Maverick:
In today's tech-savvy world, selling your home is more than just a "For Sale" sign in the yard. As a digital marketer with over 15 years of experience, I employ tailored marketing strategies to give your property the maximum exposure it deserves. This ensures not only a swift sale but also fetching the top dollar for your cherished abode.
Certified Probate Expert:
I specialize in a niche that many shy away from— assisting with the sale of homes in probate and in trusts. My comprehensive approach, coupled with a vast network of handymen, contractors, social workers, attorneys, and more, allows me to manage the process seamlessly for you. From strategizing to marketing, I am committed to alleviating your anxieties and ensuring a streamlined home-selling experience.
National Network of Realtors:
If your next chapter involves moving out of state, fear not! I pride myself on my match-making skills. Being part of a vast national network of realtors, I can introduce you to the best agents in your desired location, making your relocation as smooth as possible.
Service Beyond Just Selling:
Your trust is paramount. This is why I believe in consistent communication, providing weekly updates, and always being accessible. With certifications in negotiation, pricing strategy, and internet marketing, I’m equipped with a skill set that ensures your interests are always prioritized.
When seeking a real estate professional in Orange County who values trust, integrity, and excellence, remember my name— Kathy Wellmerling. I am dedicated to ensuring your real estate journey, be it downsizing or probate sales, is handled with utmost care and expertise.
So, if you're considering selling or downsizing in Orange County, or merely seeking advice on where to start, give me a call. I'm here to guide, assist, and ensure your home journey is a memorable one.
Real Estate Source, Inc
Tustin, CA 92780
United States